Big providers are fine until something breaks. Then it's hold music, ticket numbers, and a script read at you by someone who can't actually fix anything. We've sat through those calls too.
Better Broadband is built the other way around. When you call, a person answers — someone who can look at your connection, change your plan, or book a technician on the spot. That's the whole business model: service good enough that you stay without a contract making you.
We keep the rest simple on purpose. Nine plans, one page of plain-English terms, one bill. Unlimited data and a static IP on everything, because charging extra for those always felt like a tax on not reading the fine print.
Takes a minute. No lock-in, no obligation.